Free-Range Poultry Meat Gets a Boost: New UK Legislation Explained

The UK government has introduced a significant change to the marketing standards for free-range poultry meat in England, as detailed in the Free-Range Poultrymeat Marketing Standards (Amendment) (England) Regulations 2025. Here's what you need to know about this new legislation and its potential impact on the poultry industry and consumers.

What's Changing?

The new regulations allow poultry meat to continue being marketed as "free-range" even during mandatory housing measures that prevent birds from accessing open air runs. Previously, this designation was limited to a 12-week period during such restrictions. Now, as long as all other free-range criteria are met, this time limit is removed.

Why the Change?

England has recently experienced multiple outbreaks of avian influenza, prompting the government to impose restrictions on outdoor access for poultry. Under the old rules, once the 12-week limit was exceeded, producers had to sell their meat as "indoor-reared," potentially impacting the free-range sector, especially for birds with longer production cycles like turkeys, ducks, and geese. By removing this time limit, the government aims to protect the financial viability of the free-range poultry industry, especially during peak production times such as the lead-up to Christmas.

Impact on the Industry

The UK produces a significant amount of poultry each year, with about 4% being free-range. By allowing producers to label their meat as free-range despite mandatory housing measures, the industry can maintain its premium pricing and avoid the costs associated with reclassification. This is expected to benefit the industry by an estimated £0.86 million annually.

Consumer Perspective

While some concerns were raised about potential consumer confusion, a public consultation indicated strong support for the change. Suggestions to reduce confusion included better signage and labeling. The move aligns UK practices with potential changes in EU legislation, ensuring consistency and facilitating trade.

Monitoring and Future Considerations

The legislation will be monitored through regular consultations with industry stakeholders. Despite its significant impact on the free-range poultry sector, the regulation does not impose additional burdens on public sectors, charities, or voluntary bodies.

In summary, this regulatory change is designed to support the free-range poultry sector during disease outbreaks, helping it navigate challenges without losing its market identity. It reflects a strategic alignment with EU practices and aims to maintain the sector's economic stability.